Job Ad Copywriting

“What’s in it for me?” That is the first question you have to answer in your job ads. What do candidates gain?

So get rid of that extensive introduction and that dragging middle section: start with the core. The reader is in a hurry and in order to keep their attention, they must quickly find out what is in it for them.

During this comprehensive training, you will discover everything about truly compelling job ads. From the best questions to ask during a job intake and how to grab attention with powerful copywriting, to optimization for the internet – we cover it all.

Moreover, you go home with your revised job advert. You’ll also get support from the trainer, Jacco Valkenburg, for feedback after the training on a job posting.

Hire better talent with compelling job ads

Explore everything about:

A good start

  • How to ask the right questions during a job intake.
  • Target group analysis and desk research.
  • How to generate a good job profile quickly and easily with ChatGPT from OpenAI.
  • The unique and distinctive story of the vacancy and the organization.

Copywriting for recruitment

  • The optimal structure for a job advert.
  • The success formula or writing a job title that is easy to find.
  • Creative and powerful copywriting tips that can be applied right away.
  • Many dos & don’ts, examples, and best practices.

Optimizing

  • Influencing principles and a strong call-to-action.
  • Good online findability; Search Engine Optimization (also Google For Jobs).
  • Measuring and testing effectiveness.

That's why people like you choose us

⭐⭐⭐⭐⭐ Tara Zwenger, Account Manager IT: “Had a super fun, interesting, and fascinating training from Jacco with regard to writing job adverts. Lots of interaction and you start working on your own job. Interesting information about the use of words and order of content. I recommend everyone to follow this training.

⭐⭐⭐⭐⭐Keva Matadien, HR Officer: “Due to the small group size, Jacco was able to give everyone personal tips for the vacancy that we submitted! This has allowed me to completely rewrite my vacancy in a targeted job advert! Highly recommended!

⭐⭐⭐⭐⭐Lizette Korteweg, HR Advisor: “Very positive in general, lots of practical tips. It’s nice to be able to work with your text right away. We had a small group with room for individual attention. I will use the structure provided for future job ads.

Incompany training

Develop your recruitment skills with our in-company classes, led by industry experts and customised for your organisation.



Experience the benefits:
✅ Immediate access to expert knowledge
✅ Align team practices and share experiences
✅ Flexible online or on-site sessions

Are you ready to elevate your recruitment game? Learn more:
Contact us

Incompany training

Develop your recruitment skills with our in-company classes, led by industry experts and customised for your organisation.



Experience the benefits:
✅ Immediate access to expert knowledge
✅ Align team practices and share experiences
✅ Flexible online or on-site sessions

Are you ready to elevate your recruitment game? Learn more:
Contact us

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Recruitment training tailored for you

We are the leading institute for training about recruitment and employer branding.

Our recruiting experts have been providing innovative training courses since 2007.

More than 10,000 professionals have now become better at recruiting through us.